4 tips to leverage the Instagram [story] algorithm
Typically, the Instagram Stories that appear closest to the beginning of the row on your home feed are from accounts that you engage with the most, whether that may be through the users posts or stories.
Here are some tips to make sure your Instagram Stories content always appear top of your followers’ feeds:
Tip 1: Be consistent. (Duh.)
According to recent statistics, more and more users are spending time on Instagram Stories, rather than their feeds.
By posting to Instagram Stories more often, you have a better chance of appearing at the top of the stories feed on a follower’s homepage – giving you multiple chances throughout the day to be discovered and absorbed.
Plus, this signals to the algorithm that you’re posting content your audience is interested in.
Tip 2: Use the newest features.
Instagram rewards you for using all of the platform’s features by pushing you further when you do.
That’s why, when a new IG story feature is released… USE IT!
Your story will be favored because Instagram wants as many people as possible to see and use the new feature.
Tip 3: Be interactive.
Just like on your feed…M.I. (or meaningful interaction) is the KEY to the algorithm.
So really take advantage of IG story polls and question stickers or quiz stickers. Make it super, super easy for people to engage with you.
The more that a user interacts with your stories, the more likely your posts will show up in their feed.
Tip 4: Invite users to tap and hold on IG stories.
Just like on the feed, the algorithm REWARDS you for keeping someone on the platform longer.
So, as you likely know, when you tap and hold an IG story, the story pauses.
This is particularly useful when you’re reading long text on IG story and you want to read the whole thing.
But did you know that by using this feature and therefore lingering on someone’s IG story, you’re signaling to the algorithm that this content is important to you?
Yep, Instagram can measure the amount of time you linger on content which will then give algorithm favor to the creator of that content as a result.
Now that you know this… USE IT!
Create content that’s too long to absorb and signal to people to tap and hold to read the full post.
Pro-Tip: There are cute Instagram Giphy story stickers you can use to prompt people to tap and hold. Just search “tap and hold” in the giphy stickers available on IG stories and some will come up 🙂
Want to stay up to date on algorithm favoring content strategies? Go here ==> WhatTheHeckToPost.com