We got an awesome question from one of our What The Heck To Post-ers!
Sarah wants to separate her personal content with her business content, so she is opening a business page.
But — since it’s new — she just has 20 followers!
I know some of you can relate 😉
She liked the strategy I shared last week, but is curious to know if there are a few extra action steps she can take to expedite growth.
That’s what I’m speaking to today.
Make sure you watch the video for all the details, but here’s the nut shell and some copy items:
Make sure you go back to your personal page and follow everyone (who is your ideal client) that has previously followed you.
Then personally DM them and say something like…
Hi NAME! I’m so grateful that you’ve been a follower on this page. I know you’re looking for a social media profile that’s dedicated to helping you achieve ___insert pain point___ which is why I decided to open a second page that takes out the pics of my dogs and focuses solely on giving you tips for finally accomplishing your goals! 😉 I’m so excited about the plans for this page and I hope you’ll follow me over there.
The purpose of this DM (or “direct message”) is to express the VALUE of following you on your new page.
Make it a no-brainer for them.
Will you be using the page to coach people live?
Will you be hosting weekly Q+As?
What are the plans for the page that will give them the value they are craving?
Reconnect with your existing audience and drive them over to your new page!
I’ve also seen people use raffles really well.
CELEBRATE your new page by hosting a raffle.
For instance, maybe one lucky follower will be sent a $100 Amazon gift card (or something juicy that your audience will love).
The idea here is to make the “launch” of your new Instagram page FUN and EXCITING.
Email your list (more than once) and reach out to your existing followers letting them know that you’re hosting a raffle on your NEW page and all you have to do is follow your new account to be eligible to win.
Here’s some copy for a social media post that might work for this, this should be posted on your current page (where you have more followers):
Hi Friends! I’m soooo excited to share that I have opened a new Instagram page designed to help you take your social media content to the next level! I’m going to host live coaching, weekly Q+A, and share daily tips. I’ve been wanting to do this for a really long time so I’m SO excited. That’s why, to celebrate, one of you will be sent a $100 Amazon gift card.
Here’s how to participate.
- Like this image
- Follow my page at @newhandlehere
- And — for an extra entry in the raffle — tag a coach in the comments who wants to take their social media following to the next level, too!
And that’s it!
💌 The winner will be announced on Tuesday, August 14th 2019 at 10am! To win, you must be following @newhandlehere. This giveaway is not in any way affiliated with Instagram.
PRO TIP: Make sure the image you’re sharing to promote this raffle has “giveaway” written somewhere on it to make sure people don’t scroll past it!
Finally, you could do a loop.
I walk you through what a loop is and the most common reason loops fail in the video.
In terms of copy for a loop, here’s some example copy one of my clients used that worked very well for her. Please note that she crafted an EPIC giveaway. This added her almost 30k followers in a week. You don’t need to have a giveaway as huge as this, but just so you can see this in action, thought I’d show you what worked for her:
Wanna win a 2 day mastermind weekend with 4 of the top female entrepreneurs and transformational coaches (ALL of us included) in the giveaway – including your hotel and flight, food and other surprises?!?!?
〰️ 1. Like this post.
〰️ 2. Follow @newhandlehere
〰️ 3. Follow these badass coaches, too: @fellowcoach1 @fellowcoach2 @fellowcoach3
〰️ 4. BONUS! Tag 3 coaches who want to take their business to the next level below! The more people you tag, the MORE entries you get!
⠀💌 Giveaway announced Tuesday, August 14th, 2019 at 10am. To win, you must be following all 4 accounts mentioned in this post. This giveaway is not in any way affiliated with Instagram. Terms and conditions apply. Flights will be paid from the USA.
And there you have it! 3 ways to expedite the growth of your page.
Got questions/ Drop ’em in the comments or DM me on Instagram here.
PS: For more strategies like these, go here.