At the beginning of my business, some of my clients expressed frustration with the fact that we were producing awesome content but their numbers weren’t growing fast enough.
Not gonna lie — I had the same frustration. I thought that if content was awesome, numbers would grow.
Why the heck wasn’t that happening
Because Content Marketing is NOT the same as Social Media Marketing.
I didn’t know that and neither did my clients. I was hired as a “Social Media Manager,” so my clients thought that meant that I handled everything having to do with social media.
And at first (because I thought good content is what grew numbers), that’s what I had intended.
But really, those two jobs are extremely different and too few people know the difference.
I chatted about this on Insta-Story yesterday.
PS: I got a little silly with the emojis at one point……. does anyone else do that? #TooMuchFun