How coaches get discovered on Instagram search

A few months ago, Instagram started testing the user experience of a feed where we cannot see how many likes everyone else is getting.

Meaning… you can see how many likes your images get. But no one else can.

I wrote a blog about what this means for your business here.

Earlier this week, we learned that Instagram is now expanding their testing to more countries including Australia, Brazil, Ireland, Italy, Japan, and New Zealand!

So why am I telling you this?

Well, personally, I think this is a GREAT idea and I hope they roll this out worldwide.

It will take the pressure off of us to create content for likes.

Plus, it means we’ll have to focus on ALL aspects of engagement and not just “liking.” (Those of you who know me well know I call this MEANINGFUL INTERACTION, or M.I., and I have a list of at least 9 ways the algorithm tracks engagement that is worth WAY more than a “like”, particularly if you have a business.)

It also means we’ll have to think about how we get discovered.

As Instagram changes their features, one thing they’re paying special attention to is their search engine.

Now — more than ever before — we can get discovered by those we can best serve.

And as the platform changes, making sure we check off all the boxes and that our page is in a position to TRAVEL will become more important than ever.

So today, we’re answer thins question: What are 6 ways we can leverage the algorithm so we can be found on Instagram by people we can help?

Watch the video for 6 tips.



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