WHAT THE HECK
TO POST

The most hands-on social media subscription … ever.
Prompts. Templates. Coaching. Trainings. Collaboration.

WHAT THE HECK TO POST

The most hands-on monthly social media subscription … ever.
Prompts. Templates. Coaching. Trainings. Collaboration.

WHEN YOU BECOME A MEMBER,
YOU WILL GET IMMEDIATE ACCESS TO:

A WEEKLY CONTENT PLAN…
so that you stop feeling stumped around what the heck to post.

NOT-ANOTHER-QUOTE-CARD CANVA TEMPLATES…
so you can create branded, original content without hiring a pricey designer.

PITCH DATABASE…
so you can grow through collaboration! Find contact information for coach aligned podcasts AND get in touch with fellow members who want to collaborate.

A PRIVATE MEMBER ONLY COMMUNITY
so you can get questions answered quickly, be held accountable, and get support from coaches doing it alongside you.

MONTHLY GROUP COACHING + STRATEGY SESSIONS…
See next year’s calendar here! Whether the algorithm changes, you feel stuck around a strategy, or you want to learn an all-new-marketing-skill from one of our guest experts, we have monthly opportunities to get unstuck.

A LIBRARY OF 20+ TRAININGS
See what’s inside here… with guest experts + with myself. Talking about sales, list building, growth, pitching, email marketing… and more.

And more in 2023…

WHEN YOU BECOME A MEMBER,
YOU WILL GET IMMEDIATE ACCESS TO:

A WEEKLY CONTENT PLAN…
so that you stop feeling stumped around what the heck to post.

NOT-ANOTHER-QUOTE-CARD CANVA TEMPLATES…
so you can create branded, original content without hiring a pricey designer.

PITCH DATABASE…
so you can grow through collaboration! Find contact information for coach aligned podcasts AND get in touch with fellow members who want to collaborate.

A PRIVATE MEMBER ONLY COMMUNITY
so you can get questions answered quickly, be held accountable, and get support from coaches doing it alongside you.

A LIBRARY OF 20+ TRAININGS
See what’s inside here… with guest experts + with myself. Talking about sales, list building, growth, pitching, email marketing… and more.

And more in 2023…

BECAUSE YOU WISHED
FOR BETTER CONTENT

And More Time.

It’s Tuesday, you’re shutting down your computer and running through your mental to-do list to make sure you got it all done when it hits you: You haven’t posted on social media since last Thursday!

Sh*t.

You re-open your laptop and you pray inspiration will strike in the next few minutes.

But it doesn’t.

Half an hour later, you’re still uninspired. But now you’re pulling your hair out and yelling, “WHAT THE HECK SHOULD I POST?”

Sound familiar?

I’ve been there. And back then, all I wanted was to have a genie in a bottle who could give me some ideas, tell me what hashtags were going to trend, or just write something for me!!!

Does that sound familiar, too?

If you answered, “YES!” Then your wish is my command!

BECAUSE YOU WISHED
FOR BETTER CONTENT

And More Time.

Sh*t.

You re-open your laptop and you pray inspiration will strike in the next few minutes.

But it doesn’t.

Half an hour later, you’re still uninspired. But now you’re pulling your hair out and yelling, “WHAT THE HECK SHOULD I POST?”

Sound familiar?

I’ve been there. And back then, all I wanted was to have a genie in a bottle who could give me some ideas, tell me what hashtags were going to trend, or just write something for me!!!

Does that sound familiar, too?

If you answered, “YES!” Then your wish is my command!

“What The Heck To Post”
is perfect for you if you:

Constantly feel stuck about how to share relevant, personal, clever content on your social media platforms.

Wish you could hire a social media manager but you just don’t have the budget…

Understand consistency on social media is important but you don’t have the bandwidth to stick to a plan.

Want more time to grow your business!

Feel like you’re always the last to know #NationalHashtagDays – and any trending hashtag for that matter!

Wish you knew what social media tools and hacks were out there.

SOPHIA… YOU HAD ME AT, ‘FEELS STUCK.’

SIGN ME UP!

SOPHIA… YOU HAD ME AT, ‘FEELS STUCK.’

SIGN ME UP!

PLEASE READ THIS BEFORE BUYING:

If you’re looking for fill-in-the-blank caption templates, you’re in the wrong place. This is not a mad-lib hack house 🙂

This is where I help you create and develop your unique social media brand.

I am not interested in making you sound like everyone on the internet. That won’t help you or your business.

So if that’s what you’re looking for, there are hundreds of other mad-lib style social media memberships out there that’ll help you post ineffective and unstrategic content in 5 minutes a day.

But if you’re a coach who wants the tools and resources to help you create your own brand, I can’t wait to introduce you to some of your brand new WTHTP family…

Enroll in What the Heck to Post!

PLEASE READ THIS BEFOR BUYING:

If you’re looking for fill-in-the-blank caption templates, you’re in the wrong place. This is not a mad-lib hack house 🙂

This is where I help you create and develop your unique social media brand.

I am not interested in making you sound like everyone on the internet. That won’t help you or your business.

So if that’s what you’re looking for, there are hundreds of other mad-lib style social media memberships out there that’ll help you post ineffective and unstrategic content in 5 minutes a day.

But if you’re a coach who wants the tools and resources to help you create your own brand, I can’t wait to introduce you to some of your brand new WTHTP family…

Enroll in WTHTP!

WHAT OUR WTHTP-fam SAYS

When Sophia and I started working together, I was getting an average of 16 comments per post.

After a few months, engagement has increased as have opt-ins to my email list and DM’s! I had 399 comments on an image sharing my email grab 2 weeks ago (thanks to a strategy she’s shared with me!) and with her support and mine, 100 comment mark time and time again.

She’s really tapped into my voice and the quotes she’s shared with me consistently perform as some of my top posts.

She is extremely talented and gets it! She can hear what you’re trying to say and not only match your voice but also say it in a more succinct and clear way. She is professional and full of heart. If you’re debating working with her, I highly recommend it and wouldn’t miss the opportunity.

ALYSSA NOBRIGA

The Soul Centered Business Coach

When Sophia and I started working together, I was getting an average of 16 comments per post.

She’s really tapped into my voice and the quotes she’s shared with me consistently perform as some of my top posts.

ALYSSA NOBRIGA

The Soul Centered Business Coach

Sophia Parra is the real deal. Where others give templates, she gives you real conversations. If you are a coach who wants or needs to be on Instagram, and you actually care about your people getting something real and valuable for you, then Sophia is who you want in your corner. She will take the awesome human being you are and help you authentically capture it and share it with others. Run to her, don’t walk.

ABIGAIL WALD

Founder of Mother Flipping Awesome

ABIGAIL WALD

Founder of Mother Flipping Awesome

Sophia Parra is a gift from the social media Gods.

Not only is she totally down-to-Earth and hilarious, she also is a total BOSS with IG and her program What the Heck to Post is one of the best things I spend money on every year and will continue to do so probably for as long as I have a business and Instagram is a thing.

Not only do WTHP provide weekly content prompts, gorgeous Canva templates you can make your own and trending audio and how to use it, Sophia also delivers monthly Q&As, expert calls about other marketing and branding topics, amazing launch formulas, DM training and so much more.

The community she has cultivated reflects how awesome Sophia is as well. Everyone is uplifting, helping and cheering everyone on…even if they may be the “competition.”

I’ve completely upped my Reel game with awesome results and feel so much more confident showing up as me on IG. I’ve also done some private coaching with Sophia and every time I leave with clarity, renewed vision and a roadmap of what to do next.

If you are not part of What the Heck the Post then I will ask you Why the Hell Not?

It’s the easiest decision you can make to grow your influence, bank account and IG confidence…and make a good friend in Sophia

Jennifer Morris

Founder of Happy Gut Happy Mind

Sophia Parra is a gift from the social media Gods.

The community she has cultivated reflects how awesome Sophia is as well. Everyone is uplifting, helping and cheering everyone on…even if they may be the “competition.”

If you are not part of What the Heck the Post then I will ask you Why the Hell Not?

It’s the easiest decision you can make to grow your influence, bank account and IG confidence…and make a good friend in Sophia

Jennifer Morris

Founder of Happy Gut Happy Mind

If you are hesitating on working with Sophia, DON’T! Sophia was recommended to me by another coach and I’m SO glad I signed up for her What the Heck to Post membership. She offers so much value every single month that it honestly blows my mind. Every single month, we have two group calls with Sophia (including a special training and problem-solving call), trending reels audios and ideas on how to tailor them for our business, graphics, and prompt templates, and often unique ways to interact more with Sophia inside her community Facebook group. I learn something new every time I interact with her! When it comes to social media, Sophia is the most strategic person I have ever met. What this means for me is that I feel at ease and confident that I am not wasting my time on Instagram. That feels a relief because I want to be doing what will drive my business forward. Don’t wait another day – sign up for Sophia’s membership today!

Stephanie Lopez

Founder of The BRAVE Method, LLC.

Stephanie Lopez

Founder of The BRAVE Method, LLC.

It’s so nice to receive trending reel sounds and take advantage of the fabulous growth reels can yield. Sophia has innovative ideas on what to do with social so we can focus on coaching and serving our clients. It’s like having another super creative person on your team constantly generating ideas. Huge time savings every week as I am planning my content.

Ajarae Coleman

Founder of Acting Resource Guru

Ajarae Coleman

Founder of Acting Resource Guru

The biggest benefits I’ve seen after joining WTHTP have been crystal clarity as I build two new accounts for my biz after so much unsureness if it was time to build a new account, a solid launch strategy for my new account and a rock solid content plan that I can commit to building and eventually pass off to someone on my team.

Elise Arsenault

Founder of the Global Actor

ELISE ARSENAULT

Founder of the Global Actor

New Email Subscriber from Turning Likes into Comments

So Many Actionable Items in this Workbook!

When I began working with Sophia and her team at Coach Social I had a small social media following and was virtually inactive on Instagram. I’d post sporadically and without a clear brand message and important consistency. After only a few months, I have over 15K IG followers and am providing daily inspiring and engaging content that is of true value to my ideal clients and readers. I am getting new client inquiries every week based only on the posts Sophia has created (no paid ads!) and feel proud of the work! We also took my engagement from an average of 3 comments per post to posting an image that got 100 excited and engaged comments in their first week of posting for me.

I could not be more grateful or recommend Coach Social highly enough. In fact, I will now be sending all of my clients to Sophia to increase their brand, reach, income and mission!

SARA CONNELL

Author and Coach, Sara Connell Coaching

I could not be more grateful or recommend Coach Social highly enough. In fact, I will now be sending all of my clients to Sophia to increase their brand, reach, income and mission!

SARA CONNELL

Author and Coach, Sara Connell Coaching

Joining WTHTP was one of THE BEST things I did for my business.

Not only is the community of members encouraging and supportive, but Sophia has wonderful ideas each week to help me come up with new, exciting and creative content which has saved me HOURS of time.

I love the templates she offers each week, the reel prompts and how to use them for my niche and how attentive she is to questions.

I have spent money on “prompts” before and it was all a waste. WTHTP is worth every penny!

Hillary Meisner

Founder of The Meisner Method

Joining WTHTP was one of THE BEST things I did for my business.

Not only is the community of members encouraging and supportive, but Sophia has wonderful ideas each week to help me come up with new, exciting and creative content which has saved me HOURS of time.

I love the templates she offers each week, the reel prompts and how to use them for my niche and how attentive she is to questions.

I have spent money on “prompts” before and it was all a waste. WTHTP is worth every penny!

Hillary Meisner

Founder of The Meisner Method

I love being inside What The Heck To Post. It’s been invaluable to me and my business.

The quality of the prompts are just like having a social media team do it for me because it’s so simple and quick to plug and go. This was game-changing, especially since hiring a social media manager is not a priority and it doesn’t have to be! It takes me an average of 1.5 hours to create content for the week now, thanks to the weekly content prompts and templates.

I also love the fact that Sophia talks about the reasoning and thought process behind the prompts and the other training we receive on DMs, growth, etc.

My experience with Instagram has completely changed since working with Sophia and I tell everyone about how amazing the community is! Especially when you have “low engagement” or feel like you’re not growing, Sophia gives you the tools to evaluate what is actually working beyond the surface level likes and comments so that you actually grow a profitable page.

One of the strategies she teaches us converts at 80% to my email list, and is something that worked so well, I refined it for other platforms like LinkedIn, where I’m seeing similar results.

Plus, the problem-solving calls are so helpful, too. Anytime that I’m stuck Sophia is able to work through it with me in a way that doesn’t give overwhelming advice like, “Oh, just post 20x a week!

AIMEE CERKA

The Money Confidence Coach

I love being inside What The Heck To Post. It’s been invaluable to me and my business.

I also love the fact that Sophia talks about the reasoning and thought process behind the prompts and the other training we receive on DMs, growth, etc.

One of the strategies she teaches us converts at 80% to my email list, and is something that worked so well, I refined it for other platforms like LinkedIn, where I’m seeing similar results.

AIMEE CERKA

The Money Confidence Coach

When I joined WTHTP I was feeling completely lost on how to make IG a fun and integrative part of my marketing.

I felt overwhelmed, and with platforms changing so quickly, I just didn’t know where to start.

Joining WTHTP has been a real game changer for me. Not only do I have full support of Sophia and her brilliant team, but a community of fellow coaches going through similar trials and errors.

We share our wins, share our challenges, and it’s so great to have a space to try out ideas and have communal support.

There is an abundance of incredible education, and Sophia shows up 100% for all of us with such care and love, and some serious know how!

I’m having fun now on IG, and that’s a complete change from where I was, and am watching my growth knowing it’s now all aligned.

Thank you Sophia for creating this space!

Nikol Rogers

Empowerment Coach

When I joined WTHTP I was feeling completely lost on how to make IG a fun and integrative part of my marketing.

I felt overwhelmed, and with platforms changing so quickly, I just didn’t know where to start.

Joining WTHTP has been a real game changer for me. Not only do I have full support of Sophia and her brilliant team, but a community of fellow coaches going through similar trials and errors.

We share our wins, share our challenges, and it’s so great to have a space to try out ideas and have communal support.

There is an abundance of incredible education, and Sophia shows up 100% for all of us with such care and love, and some serious know how!

I’m having fun now on IG, and that’s a complete change from where I was, and am watching my growth knowing it’s now all aligned.

Thank you Sophia for creating this space!

Nikol Rogers

Empowerment Coach

WTHTP is a must-have resource for me and has been for years!! I’d be lost with it.

I love that Sophia teaches how to post *with strategy.* A lot of people out there can give you content prompts and templates, but very few are telling you WHY to post what they’re telling you to post and what strategy to use on the backend to make your content work.

That’s the difference between WTHTP and the other “similar” services, that really aren’t that similar.

Sophia also understands how busy we all are and doesn’t want us to feel burned out, so she gives a lot of guidance on how to do it in 30 minutes or less a day. I like that a lot.
I’ve grown my following from 400 to 2500 since joining. I’m also actually ENGAGING with my followers and having conversations that I now know how to drive toward lead magnets or programs.

She has taught me how to sell without feeling slimy on social and that has been a huge win for me! After a couple of years in this program, I’m excited to say I still continue to learn because the content is constantly updated to fit the ever changing landscape of social media and online business. But now, I don’t have to take the time to figure it out, I just tune into WTHTP.

Becoming a member is a no brainer.

ANNIE LITTLE

Singer and Owner of Annie Little Vocal Studio

WTHTP is a must-have resource for me and has been for years!! I’d be lost with it.

ANNIE LITTLE

Singer and Owner of Annie Little Vocal Studio

Two Weeks into WTHTP and Already Got a New High Ticket Client

Thank You For Bringing Something Out Today that I Didn’t Know I Had

15 Leads For My Almost Finished Lead Magnet

CHOOSE YOUR MEMBERSHIP LEVEL

MONTHLY PLAN

$99

per month

> No long term commitment.

> Cancel anytime.

COUNT ME IN.

YEARLY PLAN

$990

for one year

> 2 months free.
> The Launch Class + Templates

> After one year, cancel anytime.

COUNT ME IN.

CHOOSE YOUR MEMBERSHIP LEVEL

MONTHLY PLAN

$99

per month

> No long term commitment.

> Cancel anytime.

COUNT ME IN.

YEARLY PLAN

$990

for one year

> The Launch Class + Templates

AND get 2 months free.

> After one year, cancel anytime.

COUNT ME IN.

Ready to cure your social media headache? You got it, Coach.

Already a member?

Ready to cure your social media headache? You got it, Coach.

Already a member?

COMPARISON

ANNUAL

MONTHLY

Weekly content guides complete with detailed content prompts and CANVA templates so you can create strategic content in a pinch!

Monthly problem solving sessions so you can sign up for 1-1 attention to get feedback or clarity on something that is holding you back

Monthly strategy calls where I will or an awesome guest expert will dive into next level marketing content so you’re always ahead of the curve.

The Pitch Database so you can find like-minded coaches to collaborate with (think: instagram lives, podcasts, collab reels … all kinds of ways to get in front of new audiences!)

Our paid members only Facebook group so you can get quick questions answered from me, hear what’s working for others, and get accountability.

Discounted prices on 1-1 coaching and VIP days

Two months free a year.

Priority for any bonus audits from myself or guest experts that happen on our strategy calls.

The LAUNCH CLASS! Learn my strategy for using social media to bring more nurtured traffic to your free trainings.

The LAUNCH CLASS CANVA templates… I also created 20+ CANVA templates for you to steal and re- make as many times as you’d like. Now you don’t have to spend 20+ hours on CANVA for every launch!

The LAUNCH CLASS caption templates… I’ve written 20+ captions you can steal to help with engagement and sales.

GRANDFATHERED IN PRICING

PRICE: $990
(2 months free)

PRICE: $99
/month

WHAT THE HECKTO POST

WHAT THE HECK TO POST

“What The Heck To Post” is perfect for you if you:

WHAT OUR WTHTP-fam SAYS

WHAT OUR WTHTP-fam SAYS

CHOOSE YOUR MEMBERSHIP LEVEL

CHOOSE YOUR MEMBERSHIP LEVEL

Ready to cure your social media headache? You got it, Coach.

Ready to cure your social media headache? You got it, Coach.

COMPARISON

GRANDFATHERED IN PRICING

WHAT THE HECK
TO POST

“What The Heck To Post”
is perfect for you if you: